Communication Plan

A communication plan is a valuable tool for promoting and maintaining transparency of a district-wide initiative as well as reporting on its progress. Consider your communication plan to be a travel blog that not only keeps stakeholder groups informed of progress, but also invites them to share in the excitement of your journey.

Meeting Minutes - Exploration and Assess Infrastructure

Citation: National Implementation Research Network (2020). Implementation Stages Planning Tool. Chapel Hill, NC: National Implementation Research Network, FPG Child Development Institute, University of North Carolina at Chapel Hill.

The District ImplementationTeam considers:

  1. Designating a lead team member to draft communication messages and receive input

  2. Using of a variety of formats

  3. Identifying a periodic messaging schedule

  4. Including a two-way communication mechanism for stakeholders to ask questions and offer comments and to garner support for the initiative.

Research tells us the purpose of a Communication Plan in system change efforts is to identify and authentically engage with an organization’s diverse stakeholders. A carefully designed plan allows for sharing of information with staff, families, students, and relevant community entities. It becomes a vehicle to celebrate successes, inform, prevent misunderstandings to reduce barriers, and build the collective commitment of the organization’s diverse stakeholders. It facilitates gathering of valuable input and expertise for continuous quality improvement. A carefully developed and used Communication Plan validates how stakeholders are included in the development of the organization’s implementation capacity for systemic change “so everyone can see they have a role to play.”

Introducation to the communications plan

A solid Communication Plan will help to ensure that all members of the school community have access to PD materials and support, as well as prevent participation from seeming optional or low priority. A Communication Plan should be composed of scheduling tasks and documenting progress.

Literacy Initiative Communication Plan Considerations


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